Hiring a CFO

When and Why A Startup Should Hire A CFO

November 04, 20253 min read

When and Why Your Startup Should Hire a CFO

Hire a fractional CFO to lead the financial growth of your startup

Summary

Hiring a full-time CFO can be expensive for startups, but the expertise of a fractional or outsourced CFO can be invaluable. From managing finances to guiding growth, a skilled CFO helps startups navigate challenges, optimize resources, and make strategic decisions for long-term success.


What Is a CFO?

A Chief Financial Officer (CFO) is the senior executive responsible for a company’s financial strategy and management. CFOs oversee accounting teams, analyze data, and create financial roadmaps to ensure business growth.

Key responsibilities include:

  • Financial planning and reporting

  • Risk management

  • Record-keeping

  • Data analysis

  • Stakeholder reporting

  • Fundraising

CFOs act as the company’s financial guide, using historical data to forecast future performance and help leadership make informed decisions.


When Should a Startup Hire a CFO?

Hiring a CFO too early can be costly, while waiting too long may hinder growth. Traditionally, companies hire a CFO when revenue reaches around $50 million.

For startups with $1–10 million in annual revenue, a controller may suffice to manage day-to-day accounting. However, this is often the perfect time to consider a fractional CFO—an outsourced expert providing strategic financial guidance without the cost of a full-time executive.

Ask yourself:

  • Would a CFO help secure or advance beyond a Series A funding round?

  • Can you manage corporate tax compliance while scaling revenue?

  • Do you need expert support to optimize processes and free up bandwidth?

  • Can you forecast future performance using historical data?

  • Do you understand cash flow, P&L, and overall profitability in depth?

Even with access to financial data, interpreting it to drive growth often requires a CFO’s expertise. The separation between CEO and CFO is both natural and beneficial.


Why Hire a Fractional CFO?

A fractional CFO provides expertise in analyzing financial statements, payroll, and cash flow to measure ROI and optimize business performance.

Core responsibilities include:

1. Financial Strategy & Forecasting

  • Analyze historical and current financials

  • Prepare income and expenditure projections

  • Determine funding requirements

  • Recommend capital allocation and investment strategies

  • Plan product/service pricing

2. Management

  • Oversee finance and accounting teams

  • Ensure policies and procedures are followed

  • Deliver operational reports to investors and stakeholders

3. Financial Reporting

  • Ensure accurate, timely, and compliant financial statements

4. Treasury Management

  • Assess the company’s financial position

  • Recommend optimal use of debt and equity

5. Transactions Oversight

  • Manage payroll, accounts payable, and accounts receivable

  • Ensure accuracy, timeliness, and compliance


The Value of a Fractional CFO

The most crucial role of a CFO is risk detection and mitigation. A skilled CFO identifies inefficiencies, margin pressures, and potential risks, advising stakeholders on strategic actions.

Startups benefit from a fractional CFO by gaining access to high-level financial expertise without the full-time cost, helping them grow confidently and sustainably.


Image ALT: Financial data analysis of a business will be taken care of by the CFO


Conclusion

For startups navigating limited resources and rapid growth, hiring a fractional CFO can be a game-changer. By providing financial strategy, oversight, and risk management, a fractional CFO helps businesses make informed decisions, optimize cash flow, and scale effectively.

Ready to elevate your startup with a CFO? Contact the financial experts at Today CFO for a free consultation.

Tom Woolley

Founder and creator of TodayCFO

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