Trusted by 450+ growing businesses since 2015

Stop Overpaying Taxes. Start Scaling Profitably.

We find the tax savings your CPA missed — then handle your books, tax, and strategic finance so you can focus on growth.

$350M+
Taxes Saved for Clients
97%
Client Retention Rate
26+
Team Members

Discover Hidden Tax Loopholes Your CPA Won't Tell You About

Get your free estimate in 60 seconds

Estimated Annual Tax Savings
$22,174
Based on $1M–$3M annual revenue

Free • No credit card • 60 seconds

Trusted by growing businesses across industries

Assure Steel
Biscuit Eater Bakery
BizDev Sherpa
Recodes
Painted Desert
Sands Door
The Real Problem

Your CPA Isn't Built to Make You Money

Traditional accountants file taxes once a year. By then, it's too late to save. Here's what's really costing you:

Reactive Tax Filing

If your CPA only calls at tax time, you're missing year-round strategies that could save $30K+ annually. Every month without proactive planning is money gone.

Flying Blind on Cash Flow

82% of business failures cite cash flow problems. If you don't know your 13-week cash runway, you're one bad month away from crisis mode.

Owner Trapped in the Books

You started a business to build something — not to reconcile QuickBooks at midnight. Every hour on bookkeeping is an hour not growing your company.

What Makes Us Different

We Diagnose Before We Prescribe.

Start with our free Tax Savings Calculator to see what you might be leaving on the table. If there's a fit, we conduct a comprehensive Financial Risk Assessment™ — a 40-point diagnostic that identifies exactly where your finances need attention. Only then do we recommend services.

That's why our clients see results. We don't sell packages — we prescribe solutions based on data.

$47K Avg. savings found
40 Point diagnostic
97% Find savings opportunities
How It Works

Your Path to Financial Clarity

We diagnose before we prescribe. No cookie-cutter packages — just a solution built for YOUR business.

1

Free Strategy Call

We learn about your business, your goals, and your pain points to see if we're the right fit.

2

Financial Risk Assessment™

Our 40-point diagnostic analyzes 12 months of financials to uncover gaps, risks, and tax savings opportunities.

3

Custom Solution

We present our findings and build a plan tailored to YOUR specific needs — no cookie-cutter packages.

4

Scale with Confidence

Monthly reporting, proactive tax strategy, and CFO-level guidance — so you focus on growth while we handle the numbers.

What We Do

Everything You Need to Scale

One team, one platform. No more juggling vendors and praying the numbers add up.

Never Touch Your Books Again

Your books closed in 5 business days, every month. Investor-ready financials, real-time dashboards, and zero reconciliation headaches on your end.

Avg. close time: 5 days

Keep $47K More Per Year

Year-round tax strategy that catches deductions, credits, and entity optimizations your CPA files too late to use.

Avg. savings: $47K/year

A $300K CFO for a Fraction

Budgets, forecasts, board-ready reporting, and a strategic partner who knows your numbers cold — without the full-time salary.

Clients grow 2.4x faster

Know Your Runway, Always

13-week cash forecasts and weekly reports so you spot shortfalls before they happen — and fund growth when the timing is right.

Zero surprise shortfalls
Client Results

Real Results from Real Businesses

Not vanity metrics. Revenue, tax savings, and time reclaimed.

Construction

Commercial GC Scaled from $1.2M to $4.8M While Cutting Tax Burden by 42%

$4.8M
Revenue (from $1.2M)
$127K
Tax Savings Year 1
15 hrs
Saved Weekly
"I was spending 15 hours a week on financial admin. Now I spend zero. Today CFO found $127K in tax savings my previous CPA missed — in the first year alone."
— Mike R., Precision Commercial Builders
E-Commerce

DTC Brand Recovered $87K and Closed Series A in 6 Weeks

$87K
Recovered Year 1
3 Days
Close Time (from 21)
$2.1M
Series A Raised
"Our books were a mess. Investors wouldn't touch us. Today CFO cleaned everything up, found $87K we'd overpaid, and we closed our Series A in 6 weeks."
— Sarah L., DTC Brand Founder
Tom Woolley, MBA — Founder of Today CFO
Meet the Founder

Built by Someone Who's Been in Your Shoes

Today CFO was founded by Tom Woolley, who holds an Accounting degree, a Computer Science degree, an MBA, and has spent years in corporate technology and manufacturing. He built and sold a software company (acquired in 2011) before founding Today CFO in 2015.

His obsession? Cash flow. Every engagement starts with one question: where is your money going, and how do we keep more of it? That focus has helped hundreds of business owners save their first million — or their next million — for retirement.

Accounting Degree Computer Science Degree MBA Software Exit (2011) Cash Flow Focused Founded 2015
What Clients Say

Results, Not Just Praise

Every testimonial leads with a number — because that's what matters.

$127K
Tax Savings Found
"Today CFO found $127K in tax savings my previous CPA missed. They've done more for my business than any firm I've worked with in 20 years."
MD
Mark Dament
Owner, S&S Doors
15 hrs
Saved Per Week
"I used to spend every Sunday night doing books. Now I spend it with my family. They handle everything, and I actually understand my numbers."
CP
Cindy Phillips
Owner, Creativity Garage
100%
Fully Compliant in 30 Days
"Our books were a disaster. Today CFO got us fully compliant, streamlined everything, and made major business decisions so much easier. Highly recommend."
RR
Randy Redmon
Owner, Redmon Heating & Air
Common Questions

Frequently Asked Questions

Today CFO provides a complete outsourced financial department including monthly bookkeeping, proactive tax planning and filing, virtual CFO services, cash flow management, FP&A, and HR services. Our integrated approach helps businesses reduce tax burden, clean up financials, and scale with confidence.
Traditional CPAs are reactive — they file your taxes once a year. Today CFO is proactive. We monitor your financials monthly, implement tax-saving strategies year-round, and provide strategic CFO-level guidance. Our founder's background in both accounting and technology means we automate what others do manually, finding savings most firms simply miss.
We specialize in construction and trades, retail and e-commerce, professional services, and life sciences. Our industry-specific expertise means we understand the unique financial challenges in your vertical — from job costing for contractors to multi-channel inventory for e-commerce brands.
Most business owners overpay by $30K or more annually. Our proactive approach finds savings your current CPA misses. Use our free Tax Overpayment Calculator to get a personalized estimate in 60 seconds, or book a free strategy call to discuss your specific situation.
No, and that's the best part. During onboarding, we learn how your business operates and what your goals are. From there, we leverage our experience with hundreds of businesses to install best practices — including software, processes, and financial controls — without adding to your workload.
The Today CFO Strategy Suite is our full outsourced accounting department solution. We bring integrated solutions including timely month-end reporting, cash flow insights, strategic planning, and tax optimization to help your business scale efficiently and confidently.

Certified Partners

Intuit QuickBooks ProAdvisor
Xero
Fathom
Jirav

As Seen In

IMA Count Me In Podcast As Seen In USA Wire Accounting Today

Ready to Stop Leaving
Money on the Table?

Most business owners overpay $30K+ in taxes every year. Find out what you're missing — in 60 seconds.