About Today CFO
Thank you for checking out Today CFO in this video we will go through what makes us special and if you don't want to watch the video below it we explain everything in detail so feel free to watch or read!
What We Do at Today CFO
As your business grows, so do the demands on your financial operations. Today CFO meets you at every stage with a suite of services that adapts to your needs, ensuring you're equipped to tackle each phase of growth confidently.
How we Help
We make finances simple so you can focus on running your business with less stress. From bookkeeping and tax planning to payroll and cash flow, our team is here to handle the details that often slow business owners down. We give you clear answers, steady support, and the confidence that your numbers are always accurate.
As your business grows, your financial needs grow too. That is why we adjust with you, offering solutions that scale to match each new stage. Whether you are just getting started or managing a company that is expanding fast, we make sure you always have the right tools, insights, and guidance to stay in control and move forward with confidence.
About TodayCfo
At Today CFO, we believe your time should go into growing your business, not stressing over numbers. Our team takes care of bookkeeping, taxes, payroll, and cash flow so you can focus on what matters most.
For more than 18 years, we have helped hundreds of businesses stay organized, save millions in taxes, and scale with confidence. With over 26 dedicated professionals, we adapt to your needs and give you clear answers, not just reports.
When you work with Today CFO, you gain more than accounting support. You gain a partner who treats your business like their own.
How it started
Tom Woolley founded Today CFO with one goal: to give entrepreneurs more than basic bookkeeping and tax prep. With years of experience in corporate finance and technology, he saw how powerful accounting can be when it drives real business decisions. After launching and selling his own software company, Tom understood the challenges business owners face—tight budgets, high risks, and tough choices. In 2015, he built Today CFO to bring those big-company financial insights to small businesses, making it easier for them to save money, stay organized, and grow with confidence.
Meet the Heads of Today CFO
At the heart of Today CFO are Tom and Kristen Woolley, the husband-and-wife team leading the company with vision and experience. As Founder and CEO, Tom focuses on strategy and growth, bringing years of financial expertise to help businesses save money and scale with confidence. Kristen, our Tax Director, ensures clients get proactive tax planning and compliance support, guiding them through complex rules with clarity and care. Together, they combine strategic leadership and hands-on knowledge to make sure every client gets both the big-picture insights and the day-to-day financial support needed to thrive.
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FAQ
What services does Today CFO offer?
Today CFO provides a complete outsourced financial department for your growing business, including bookkeeping, FP&A, (Financial Planning & Analysis), Virtual CFO, proactive tax planning, and HR services. We help businesses manage their financial operations and make informed decisions to drive growth.
Does Today CFO help businesses like mine?
Our services are best suited for service based business startups, small to medium-sized businesses, and scaling companies who need to professionally structure their financial operations, streamline processes, procedures and safety, and gain strategic insights to make better financial decisions.
What makes Today CFO different from other financial service providers?
We specialize in helping business owners transition away from awkward financial interaction with their vendors and customers by installing a professional accounting department in their business to shoulder the daily tasks. This frees up the business owner to interact with his clients and vendors on a more appropriate level without giving up safety and control.
Do I have to train the Today CFO staff?
No, and that's the best part. During the onboarding period, we will learn how your business runs and what your goals are. From there, we take our experience with hundreds of businesses of all sizes and install the best practices you need when you need it. Including software, processes, safety practices and all the other things you didn't know to ask for.
What is the Today CFO Strategy Suite?
The Today CFO Strategy Suite is our full outsourced accounting department solution. We bring integrated solutions such as timely month end reporting, cash flow insights, strategy planning, and tax optimization to help your business scale efficiently and confidently.
Can Today CFO handle my company's tax planning and filing?
Yes, GrowthLab offers proactive tax planning, inspired by your financial performance and your goals to help minimize liabilities and ensure compliance. We also handle tax preparation and filing on the sate and federal levels. All while helping your business avoid surprises without deadline panic.
How do I know if my business needs FP&A services?
If your business struggles with budgeting, forecasting, or understanding its financial performance, FP&A services can help. Today CFO's FP&A team provides the insights and tools you need to make data-driven decisions and achieve your financial goals.
How can I get started with Today CFO?
Every engagement starts with a Financial Risk Assessment™. This is a process we created in 2015 that allows us to fully assess your current business along with your future vision. We review and measure over 120 different financial and operational aspects of your business to create a customized plan that helps you achieve those goals stress-free.
Why Our Customers Love Working With Us
"Bring them into your business"
Today CFO has done more for my business than any previous CPA firm. If you are not sure about hiring a firm that can do the services they offer then you need to do an opportunity costs assessment and you will realize that it is best to bring an asset, like them, into your business.
- Mark Dament
Owner, S&S Doors
"I love how accessible they are"
Today CFO and their team are the best! I love how accessible they are if I have questions or need direction for major business decisions. They have streamlined my books, made us fully compliant and make tax time so easy. Highly recommend!
- Bob Hibbard
CEO, Precision Contractors
"Never been more stress free"
I used Today CFO to apply for the PPP loan during the pandemic and I couldn’t be happier with the service they provided. First of all, I got money, which most didn’t, and they made sure I asked for an amount that would be forgivable. Now they handle all of my accounting and I’ve never been more stress free!
- Randy Redmon
Owner, Redmon Heating & Air Services
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