Freedom From Your Accounting with Retail-Ready Finance Solutions
Today CFO supports retail and consumer goods brand with tax planning, accounting, payroll, and cash flow management to help you scale your business
just a few of the companies we've helped scale
Why Our Customers Love Working With Us
"Bring them into your business"
Today CFO has done more for my business than any previous CPA firm. If you are not sure about hiring a firm that can do the services they offer then you need to do an opportunity costs assessment and you will realize that it is best to bring an asset, like them, into your business.
- Mark Dament
Owner, S&S Doors
"I love how accessible they are"
Today CFO and their team are the best! I love how accessible they are if I have questions or need direction for major business decisions. They have streamlined my books, made us fully compliant and make tax time so easy. Highly recommend!
- Bob Hibbard
CEO, Precision Contractors
"Never been more stress free"
I used Today CFO to apply for the PPP loan during the pandemic and I couldn’t be happier with the service they provided. First of all, I got money, which most didn’t, and they made sure I asked for an amount that would be forgivable. Now they handle all of my accounting and I’ve never been more stress free!
- Randy Redmon
Owner, Redmon Heating & Air Services
$350M+
Taxes Saved for Our Clients
450+
Businesses We've Helped Scale
18
Years in Business
26+
Awesome Team Members
A better way to manage & grow your business
As your business grows, our solutions grow with you, adapting seamlessly to each new challenge. Through full-suite integration, we provide clean financials, expert forecasting and advisory, and give you valuable time back—all with the support of a dedicated human to talk to. At every step, we empower your long-term vision, proactively anticipating and addressing obstacles to keep you on the path to success.
All-in-one finance for ecommerce businesses
Get expert ecommerce financial support
Today CFO gives growing ecommerce brands the financial clarity they need to scale. We handle high-volume bookkeeping, reconcile sales across multiple platforms, and ensure your numbers stay accurate—so you can stay focused on running your business.
Confidently move into the future
As your business evolves, we adapt with you. Whether you’re expanding to new sales channels, adding new product lines, or preparing for rapid growth, our accounting, forecasting, and advisory services scale seamlessly alongside your operations.
Know and grow your sales
We help you understand the true financial health of your ecommerce brand by accurately reporting revenue, COGS, fees, and inventory impacts. With clear insights, you can fine-tune pricing, optimize margins, improve marketing efficiency, and uncover opportunities to reduce costs.
Impress investors with clean financials
Our detailed bookkeeping gives your CFO team the trusted numbers they need for modeling and strategic planning. With clear, presentation-ready financials, you’ll be able to confidently communicate performance to investors, lenders, and partners.
Create a stress-free financial future
Your dedicated TodayCFO tax and payroll specialists ensure compliance across sales tax, state filings, year-end forms, and more. We keep everything organized, file on time, and give you proactive reminders—so you never have to stress about deadlines again.
Industry Expertise
100s
Of growing businesses trust TodayCFO to manage their finances
E-commerce & online retail
Consumer goods
Health & wellness brands
Sports & outdoors
Apparel & accessories
Food & beverage
Why we're different
There's a reason Today CFO is the fastest growing small business accounting firm in the US
The most tech-forward
We have an unbeatable combo: a team of finance experts paired with a top-notch in-house automations team.
The result? Deep integrations with the tools you already use, and a seamless platform for staying on top of everything.
The most experienced
We're trusted by hundreds of companies because we've helped countless startups achieve success.
We understand the unique challenges that came with growing a business and have the expertise and experience you need to scale.
The most scalable
We're the last accounting firm you'll ever need to hire.
We support brand new startups and large companies, so no matter how your needs evolve, we've got you covered.
Back Office Guide
Financial Risk Assessment
Tax Compliance Checklist
Reasonable Compensation Report